UMI CIM Digital Dilpoma in Professional Marketing

By | June 27, 2019

Uganda Management Institute (UMI) CIM Digital Dilpoma in Professional Marketing


The Digital Diploma in Professional Marketing is aimed at marketers in operational, supervisory or management roles who want to develop their digital marketing knowledge and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

Course Details

Mandatory Modules

Digital Strategy

Unit 1: Digital disruption – Understand the strategic implications of the disruptive digital environment – Generate relevant insights into key emerging themes in the digital marketing environment

Unit 2: Digital Planning – Develop strategic recommendations in order to acquire, convert and retain customers – Deliver an agile response to changing customer behaviours

Unit 3: Delivering success – Manage and optimise key channels and content within a digital enhanced strategic plan – Apply key digital measures to analyse social, sentiment, search and site behaviour

Assessment: Assignment A work-based assignment broken down into research, plan and report

Driving Digital Experience

Aims of the module Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this

Changing market and take action to fulfil their strategic needs.

Unit 1: Customer insights and innovation – Generate relevant insights into digital customers

– Appraise trends and innovation in the digital experience

Unit 2: Digital metrics and analytics – Identify and assess digital metrics and analytics – Recommend digital performance indicatorsUnit 3: The digital user experience – Illustrate the customer journey – Recommend methods to improver user experience

Assessment: Assignment A work-based assignment broken down into research, plan and report.

Mastering Digital Channels

Aims of the module Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Unit 1: Channel strategy and compliance – Describe the strategic options for channel selection – Define requirements for legal compliance in digital campaigns

Unit 2: Managing digital channel implementation

– Demonstrate effective management of digital channels in practice – Recommend methods of online community management

Unit 3: Channel conversion optimisation and growth – Illustrate how to improve conversation rate for digital channels – Appraise current and future channel developments

Assessment: Assignment A work-based assignment broken down into research, plan and report.

Entry Requirement

To qualify for this programme,

• Participants ought to have been educated up to Uganda Certificate of Education. Uganda Advanced Certificate of Education, CIM Diploma

• In addition, participants must have worked in a marketing environment for a minimum of three years.

Tuition Fees

Level 3,4,5,6: Ug.shs.350,000= Per Paper

Level 7:  Ug.shs.400,000=


Level 3: 100 Pounds

Level 4: 120 Pounds

Level 6: 140 Pounds

Level 7: 165 Pounds

Memebership and Application: 60 Pounds